“What’s in it for me? That’s the focus your audience will have when you speak.The audience wants to get something out of the presentation – a useable idea, a takeaway, a new perspective, a life-changing connection, a laugh, a bit of fun in the shape of a great story. Expectations and hopes vary, but the audience fundamentally doesn’t want its time wasted. It wants either enlightenment or entertainment..” Quote by Nick Morgan…

Motivation from the outside or inspiration from the inside. Quote by me…

Most speakers are so busy dealing with their fears that their efforts at connection with the audience are fatally hampered by those fears, and they fail to ask themselves the only important question: What does the audience want – what’s in it for them?
If you don’t know the answer to that question, you’re not ready to connect with them.

What’s in it for me? It’s not about you; it’s about the audience. Figure out what the audience’s perspective is and you will be able to deliver a great, world-changing speech.

In our interview series with ‘Speaking Leaders’ in the Netherlands we met ‘big names’ and they shared openly their thoughts and feelings about how they speak, not for themselves but how they want to create impact by speaking.

In our coaching for for business leaders, professional speakers or f.e. TEDx we work hard with our clients to help them to understand their audience.
For me it’s the same as a coach as it is as a speaker: it’s never about me. It’s what I can do to help you. Beyond ego, beyond the imagination what is possible. Creating new perspectives, to provide change from within. Speaking by connecting, like the new business is by connecting…
What is your ‘why’?  Why do you speak? For the reason to persuade or to serve your audience?
The new generation of speakers, the new leaders in the field know how they can help their audience, what’s in it for them . They know ánd act on it: What’s in it for me?It’s not about you; it’s about the audience.