Chris Anderson the curator of TED.com shared a great video with his opinion about the secrets of a TED(x) talk. Some people think that there’s a TED Talk formula:

“Give a talk on a round, red rug.”
“Share a childhood story.”

“Divulge a personal secret.”
“End with an inspiring call to action.”

No. That’s not how to think of a TED Talk. In fact, if you overuse those devices, you’re just going to come across as clichéd or emotionally manipulative.

But there is one thing that all great TED Talks have in common, and I would like to share that thing with you…

Over the last couple of weeks I coached with my business partner Lars Ros 15 TEDx speakers for #TEDxTwenteU.
Over the years I coached about hundred speakers worldwide. I’ve been in juries, boards and adviser. I’m so pleased to notice we did exactly what Chris Anderson revealed in his video.

So what’s the secret?
When I first started coaching for TEDx I thought the ‘script’ was:
1. great opening
2. make your point
3. illustrate
4. summarise
5. end even stronger then you started

Will Stephen gives one of my favourite talks in: How to sound smart at your TEDxtalk. He follows this script to the lettre and make a fool out of all of us who think they know the secret. There is no secret. There shouldn’t be a secret.

The tagline of TED is  ‘ideas worth spreading’. That’s the only thing that counts. I get a lot of requests: ‘I have something important to share, can you get me on a TED-stage?’ The first question in return I’ll give is: ‘In one sentence; what is your idea worth spreading?’
I dare to say: 90% of these request are about self-branding, ego and hunger to become famous in the line-up of famous speakers.
Many of the Dutch pronounce idea as ID. I always think that’s exactly the difference.  It’s not about your own identity, share your idea worth spreading.

Chris Anderson says it perfectly:
Ask yourself the question: “Who does this idea benefit?” And I need you to be honest with the answer. If the idea only serves you or your organization, then, I’m sorry to say, it’s probably not worth sharing. The audience will see right through you. But if you believe that the idea has the potential to brighten up someone else’s day or change someone else’s perspective for the better or inspire someone to do something differently, then you have the core ingredient to a truly great talk, one that can be a gift to them and to all of us.

Apart from that: the TED-formula forces you to condense your message down to the pure essence. That goes beyond TED(x)
That’s what you need in your company message, your business message and every time you share what matters to be shared. That’s Presentation-Master’s Method. That’s what we do with all our clients. That’s not for everybody…
Don’t care about your ID, share your idea!